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The Sunday Edit
I’ve been struggling to find the right words to describe what I want to create here. What’s the technical term for a safe, inclusive, and frankly delightful space to chat, find inspiration, and throw around ideas — not just about wedding planning, but about how we might shape the future of weddings in a wholehearted, genuinely thoughtful way? Technically, it’s probably a “blog” or “journal”… or something equally ordinary. Surely the whole point, when it comes to planning you
Alicia Iacono
Nov 32 min read


Clarity in the Quiet
The studio was quiet this morning. No playlists, no notifications, no scrolling. Just the sound of fabric shifting as I moved a dress back into place. It struck me how much harder it’s become to find that kind of quiet. Lately, I’ve been caught in the noise. The constant push of what everyone else is doing: the next launch, the next trend, the next way to grow faster, shout louder. It’s hard not to absorb it. Even when you know your own pace, you start to wonder if it’s too s
Alicia Iacono
Oct 292 min read


Perhaps the perfect dress needs to be felt, not found?
We all know and understand the attraction. From the comfort of a sofa, cup of tea in hand, a bride can browse hundreds of dresses, compare designers, even order a gown with a single click. There’s no pressure, no appointment, no decision fatigue. Just the quiet promise of convenience and a gown that looks incredible on that particular model. In a world where everything else in our lives has shifted online, it’s only natural that bridal fashion would follow. The digital world
Alicia Iacono
Oct 243 min read


The Freedom of Enough: Saying Yes to Less.
Modern brides are redefining what it means to “look like a bride.” Here’s why minimalist wedding style is more than a trend — it’s a quiet, confident expression of intention and self-assurance.
Alicia Iacono
Oct 212 min read
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